WHITE BLACK GREY STORE

White Black Grey is a luxury sustainable homeware store specialising in handmade pieces from artisan makers. The founder Sam Drury Shore is passionate about good design. This doesn’t just mean things that look amazing, but objects that are functional, high quality, carefully and ethically produced, and with a timeless aesthetic.

She approached me looking for complete management of the Instagram page, content creation and photo and video shoots.

I was asked to work on a strategy for the page on an ongoing monthly basis to retain and attract new customers. The page has a luxury minimal theme which is heavily influenced by Nordic style. The page needed to be aspirational and a hub for interiors inspiration.

I create engaging and aspirational content for the page on a monthly basis. The content is a curated feed of images, products and interiors tips. I have also worked on photo and video shoots for the brand to create images that align with their aesthetic and show the products in real settings.


“Choosing Christy from Rarebit Social to manage my social media accounts has been one of the best decisions I ever made for my business. She instantly understood White Black Grey’s aesthetic and brand values. She’s easy to work with and is full of brilliant ideas. Her content is always spot on – that which she curates, as well as content she has created using our products. If you’re a small business looking to up your social media game, I really cannot recommend Christy’s work highly enough.”

Sam Drury Shore – White Black Grey


CUSTOM GRAPHICS

PRODUCT PHOTGRAPHY

THE PROCESS

01

LET'S CHAT

I start by getting to know you, your business, your goals and your current strategy.

02

QUESTIONNAIRE

The next step is to give me all the must-have information I need to create your proposal.

03

STRATEGIZE

Next I’ll create a custom proposal with a strategy, content pillars, ideas and a mock feed.

04

REFINE

Once your proposal is approved I’ll start working on your custom content.

05

REVIEW

After your first month we’ll take a look at your insights and use them to build a stronger strategy going forward.

06

REFRESH

I’ll make sure your content is in line with what’s trending and engaging while staying true to your brand.

FAQS

There’s no right time in your business journey, I’ve worked on launching new businesses and on established ones. If you’re struggling with your socials or if your business is getting too busy for you to keep up then allowing me to take over can free up a lot of your time.

If you’re not turning over enough to sign up to a monthly package I can create a pack of custom templates that can help you out in the meantime. This will allow you to create a cohesive and informative feed easily using Canva.