Kraywoods Eyewear

Kraywoods’ journey began in 2016 with a mission to combine premium eyewear with sustainability. Their commitment to delivering only the highest quality and most fashionable eyewear is fuelled by a mission to change the planet for the better. Proudly designed and assembled in Montreal, every pair is handcrafted with ultimate care and attention to detail. Their designs are inspired by the beauty of nature and the importance of preserving it. Every product includes wood in some shape or form and is reminiscent of nature in its essence.

Kraywoods approached me looking for help with their Instagram page to increase engagement and streamline their aesthetic. As our partnership grew I began to work on their email marketing, influencer collaborations, Linkedin and Pinterest pages to create a cohesive brand message across all platforms.

I work on creating high quality graphics and curating influencer content which shows the wearability and quality of their glasses. Working across all platforms I have created a clear message while communicating the importance of their sustainable values as a small family run business.

CUSTOM GRAPHICS

LINKEDIN POSTS

INSIGHTS

THE PROCESS

01

LET'S CHAT

I start by getting to know you, your business, your goals and your current strategy.

02

QUESTIONNAIRE

The next step is to give me all the must-have information I need to create your proposal.

03

STRATEGIZE

Next I’ll create a custom proposal with a strategy, content pillars, ideas and a mock feed.

04

REFINE

Once your proposal is approved I’ll start working on your custom content.

05

REVIEW

After your first month we’ll take a look at your insights and use them to build a stronger strategy going forward.

06

REFRESH

I’ll make sure your content is in line with what’s trending and engaging while staying true to your brand.

FAQS

There’s no right time in your business journey, I’ve worked on launching new businesses and on established ones. If you’re struggling with your socials or if your business is getting too busy for you to keep up then allowing me to take over can free up a lot of your time.

If you’re not turning over enough to sign up to a monthly package I can create a pack of custom templates that can help you out in the meantime. This will allow you to create a cohesive and informative feed easily using Canva.