Over the past few years, video for marketing purposes has helped create a connection between brands and their audiences on platforms such as Youtube, Facebook and Instagram. You may have noticed though, that in 2020, this concept evolved into the creation of short-form video content, made popular by ...
Rarebit Social Stories – Swag And Tassel
This week I'm chatting to designer Sophie Wordsworth founder of @swagandtassel. She was one of the first people I interviewed for my fashion blog and is one of my biggest girl boss inspirations. She handcrafts leather goods from her studio in Pembrokeshire creating one of a kind pieces for Not On ...
A Guide To Instagram Engagement
What is engagement? This is the number of people that engage with your content, including likes, follows, shares and comments. What does engagement tell you? It's a great indication of how relevant your content is with your followers and the kind of posts they want to see on your feed. You ...
What Is A Social Media Manager?
‘What is a social media manager?’ My family ask me this all the time, as they aren’t sure how I’m making money ‘taking pictures on the internet’. It can be a tricky question to answer, as my clients have different needs and different businesses. However, I want to try and bring some clarity and fill ...
Rarebit Social Stories – Abigail Walker Lingerie
For this weeks #rarebitsocialstories I’m chatting with my favourite lingerie designer @abigailwalker_lingerie about how she uses Instagram to grow her business... ⠀ ⠀ RS: Tell us about yourself and your business?⠀ AW: I’m Abigail Walker and I started Abigail Walker Lingerie about six months ago. ...